Email Marketing Software

Mailchimp logo

Mailchimp review

Email marketing and automation platform with templates and audience tools.

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Best for
Small businesses starting email newsletters
Free plan
Yes
Pricing
Check the provider's website for current pricing in your currency.
Company origin
United States

Overview

Mailchimp is email marketing and automation platform with templates and audience tools. It is a strong fit for small businesses starting email newsletters. It is used internationally — check that it supports your country's tax rules, currency and payment methods.

Pros

  • Easy templates
  • Free plan for small lists
  • Strong integrations

Cons

  • Gets pricey as lists grow
  • Free plan is limited

Who should consider Mailchimp?

Consider it if you are among small businesses starting email newsletters. Before you buy, test it with a week of real work, check the price for your number of users, and confirm you can export your data if you switch later.

Mailchimp alternatives

SoftwareBest forFree planOrigin
HubSpot CRM logoHubSpot CRMSmall teams starting with a CRM for the first timeYesUSVisit
Brevo logoBrevoBusinesses that want email, SMS and WhatsApp campaigns togetherYesFRVisit
MailerLite logoMailerLiteBloggers and creators who want simple, affordable emailYesLTVisit
Kit (ConvertKit) logoKit (ConvertKit)Creators selling digital products and newslettersYesUSVisit
Zoho Campaigns logoZoho CampaignsZoho users and Indian SMBsYesINVisit

See all Mailchimp alternatives →

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Frequently asked questions

Does Mailchimp have a free plan?
Yes, it offers a free plan or free tier with limits. Check current limits on the provider's website.
What is Mailchimp best for?
Small businesses starting email newsletters.
What are the best alternatives to Mailchimp?
HubSpot CRM, Brevo, MailerLite, Kit (ConvertKit), Zoho Campaigns.