Email Marketing Software

Mailchimp vs MailerLite

Both are email marketing software. The short answer: choose Mailchimp if you are small businesses starting email newsletters; choose MailerLite if you are bloggers and creators who want simple, affordable email.

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Mailchimp logo MailchimpMailerLite logo MailerLite
Best forSmall businesses starting email newslettersBloggers and creators who want simple, affordable email
Free planYesYes
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesEmail Marketing SoftwareEmail Marketing Software
Strengths
  • Easy templates
  • Free plan for small lists
  • Strong integrations
  • Clean, simple editor
  • Free plan
  • Landing pages included
Watch out for
  • Gets pricey as lists grow
  • Free plan is limited
  • Account approval process
  • Fewer advanced features
Visit MailchimpVisit MailerLite

Which should you choose?

Mailchimp: Email marketing and automation platform with templates and audience tools.

MailerLite: Simple email marketing with landing pages, automations and a free plan.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all email marketing software compared.