Website Builders · E-commerce Platforms

Wix vs Shopify

Both are website builders and e-commerce platforms. The short answer: choose Wix if you are small businesses wanting a drag-and-drop website; choose Shopify if you are brands launching a serious online store.

Some links on this site are affiliate links. If you buy through them we may earn a commission at no extra cost to you. Our rankings are not for sale; sponsored placements are always labelled.

Wix logo WixShopify logo Shopify
Best forSmall businesses wanting a drag-and-drop websiteBrands launching a serious online store
Free planYesNo (trial may exist)
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesWebsite Builders, E-commerce Platforms, AI Website & App BuildersWebsite Builders, E-commerce Platforms
Strengths
  • Very easy editor
  • Lots of templates
  • Built-in apps
  • Built for e-commerce
  • Large app store
  • Reliable hosting
Watch out for
  • Switching templates later is hard
  • Free plan shows Wix branding
  • Monthly costs add up with apps
  • Transaction fees on some payment setups
Visit WixVisit Shopify

Which should you choose?

Wix: Drag-and-drop website builder with templates, booking, e-commerce and AI site generation.

Shopify: Leading hosted e-commerce platform with themes, apps and payments.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all website builders compared.