SEO Tools

Moz Pro vs Ahrefs

Both are seo tools. The short answer: choose Moz Pro if you are marketers who want link metrics and keyword research; choose Ahrefs if you are sEO professionals focused on backlinks and content.

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Moz Pro logo Moz ProAhrefs logo Ahrefs
Best forMarketers who want link metrics and keyword researchSEO professionals focused on backlinks and content
Free planVerifyVerify
PricingSee providerSee provider
Built for IndiaGlobalGlobal
CategoriesSEO ToolsSEO Tools
Strengths
  • Well-known metrics
  • Free tools available
  • Excellent backlink index
  • Good keyword data
  • Free webmaster tools
Watch out for
  • Smaller index than some rivals
  • Paid plans are costly
  • Usage credits on some plans
Visit Moz ProVisit Ahrefs

Which should you choose?

Moz Pro: SEO toolset known for Domain Authority, keyword research and site audits.

Ahrefs: SEO toolset known for backlink data, keyword research and content explorer.

The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.

Not sure either fits? See all seo tools compared.