AI Sales & Lead Generation
Clay vs Apollo.io
Both are ai sales & lead generation. The short answer: choose Clay if you are growth teams enriching leads with AI; choose Apollo.io if you are b2B teams finding contacts and running outreach.
Some links on this site are affiliate links. If you buy through them we may earn a commission at no extra cost to you. Our rankings are not for sale; sponsored placements are always labelled.
| Best for | Growth teams enriching leads with AI | B2B teams finding contacts and running outreach |
|---|---|---|
| Free plan | Yes | Yes |
| Pricing | See provider | See provider |
| Built for India | Global | Global |
| Categories | AI Sales & Lead Generation | CRM Software, AI Sales & Lead Generation |
| Strengths |
|
|
| Watch out for |
|
|
| Visit Clay | Visit Apollo.io |
Which should you choose?
Clay: Data enrichment platform combining many data sources and AI research.
Apollo.io: Sales intelligence and engagement platform with a large contact database.
The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.
Not sure either fits? See all ai sales & lead generation compared.