CRM Software
Brevo vs Apollo.io
Both are crm software. The short answer: choose Brevo if you are businesses that want email, SMS and WhatsApp campaigns together; choose Apollo.io if you are b2B teams finding contacts and running outreach.
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| Best for | Businesses that want email, SMS and WhatsApp campaigns together | B2B teams finding contacts and running outreach |
|---|---|---|
| Free plan | Yes | Yes |
| Pricing | See provider | See provider |
| Built for India | Global | Global |
| Categories | CRM Software, Email Marketing Software, WhatsApp Marketing & Business API Tools | CRM Software, AI Sales & Lead Generation |
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| Watch out for |
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| Visit Brevo | Visit Apollo.io |
Which should you choose?
Brevo: Formerly Sendinblue — email, SMS and WhatsApp marketing with a built-in CRM.
Apollo.io: Sales intelligence and engagement platform with a large contact database.
The best way to decide is to run the same week of real work through both — most offer a free plan or trial — and compare how long tasks take, what your team prefers, and the total cost for your number of users including renewal pricing.
Not sure either fits? See all crm software compared.